Attention is Everything: How Entrepreneurs Can Stand Out in the Information Ocean
I've been thinking a lot about marketing and communication lately. I came across a discussion that said "audience attention is everything," and I found it incredibly insightful. There's an old saying that "good wine needs no bush," but in today's information-saturated world, even excellent products can struggle to be discovered without proper attention. It's really a battle for attention.
For entrepreneurs just starting out, if there's no channel for people to learn about your product, no matter how strong your technology or how good your product is, you might end up with no buyers, and all your efforts could be wasted. I've seen many technically strong software entrepreneurs who ultimately couldn't sell their products because they didn't know how to promote them, which is truly unfortunate.
From "Good Wine Needs No Bush" to "Attention is Everything"
Marketing, operations, and communication are actually very sophisticated fields that require constant learning. This is why I started documenting my process and sharing it online.
I also came across another insight: people now look at the person behind the product before buying. Audiences need to find an entry point to get to know you first, then they'll learn more about your product. But in the vast sea of information, if no one knows who you are, naturally they won't know about your product either.
Multi-Platform Building and the Importance of Authenticity
Because there are so many communication channels now, I've also set up multiple platforms, like YouTube and various social media accounts, to record my thoughts and musings. People now prefer "human authenticity" because the internet is flooded with mechanical, robotic content, making genuine sharing increasingly rare.
I used to just experiment casually, but after seriously starting my entrepreneurial journey, I realized that marketing and user communication are essential tasks.
Learning in Public, Speaking in Public
I now frequently use voice transcription tools to convert my thoughts into text, publish them online, or organize them into videos. This approach not only allows efficient content output but also makes me realize there's still much room for improvement in my expression and skills.
"Learning in public" and "building in public" are particularly popular now, and I think we should add "speaking in public" to that list. Speaking to the camera, extracting your thoughts, and transforming them into concise, audience-friendly information is itself a skill that requires training.
Voice Transcription: My "Brain-Computer Interface"
I use voice transcription products while simultaneously testing their accuracy. Recently, the accuracy has improved significantly, correctly recognizing almost everything. I even feel like it's a "brain-computer interface" that replaces typing with my hands.
When typing, I subconsciously filter some information, but voice can more completely and quickly output the thoughts in my mind. In the AI era, the more information available, the more accurately tools can understand. So now, whether writing articles or using AI tools, I go straight to voice transcription, which saves time and avoids information loss.
Key Takeaways
In this attention-scarce era, as entrepreneurs we need to:
- Great products need great communication strategies
- Build personal brands so users get to know you as a person first
- Share genuine thoughts and processes across multiple platforms
- Leverage tools to improve content creation efficiency
- Make learning, building, and expressing all part of a public process
Marketing isn't just about promotionāit's about building authentic connections. In the vast information ocean, sincere and consistent sharing might be the best lighthouse we can offer.