Hello
I'm Arlene. I started my career as an accountant, but I quickly realized it didn't bring me the excitement or purpose I was looking for. So I decided to make a big shift and started exploring AI and building tools that I can use myself and that help others work smarter.
Along the way, I've been documenting my journey from creating products to learning marketing and handling everything a small business owner has to do, starting from zero.
Right now, I'm working on products like HeyRaven and PreviewCat, with more on the way.
And if there's one thing you need to know about me, it's this:
I love making things simple (but it's never easy!)
Products
HeyRaven
Advanced voice-to-text application with professional-grade accuracy. Supports multiple languages and real-time transcription for professionals who need reliable speech-to-text conversion.
Learn more โPreviewCat
Streamlined preview generation tool for developers and designers. Generate instant previews in multiple formats to visualize your work before sharing with clients or team members.
Learn more โMore Coming Soon
I'm always working on new tools to solve interesting problems. Follow my newsletter to stay updated on new releases.
Writing
Weekly journal documenting my journey from corporate accountant to indie hacker building AI tools.
Can AI Really Handle Your Accounting?
Aug 28, 2025Exploring the practical experience of using AI tools for personal and business bookkeeping. From bank reconciliation to double-entry bookkeeping, how much tedious financial work can AI handle to let humans focus on data analysis?
AI has lowered the barrier to programming, letting anyone code without technical knowledge. When programming is no longer mysterious, what value do programmers bring? This technological shift actually creates bigger opportunities for developers.
Newsletter
Weekly insights on marketing technology, building from scratch, and managing strategy, skills, and learning as a small business owner across all industries.